Sweta Mangal, Director, Global Responder Enrollment & Head, South Asia, MUrgency today introduced to the press the new Medical Emergency mobile App slated for launch next month in Tricity & Punjab.
Chandigarh, August 21, 2015: In case of medical emergency, help will be now as close to hand as your smartphone. MUrgency is cloud platform and mobile app, being made available on iOS and Android phones. The smart and free app will connect people who need medical help with their trusted network, and with medically trained and credentialed responders like Doctors, Nurses, EMTs and Paramedics in their locality with just one tap on the mobile phone. The MUrgency Responder function will be launched in Chandigarh (Tricity Area) in September followed by other cities in Punjab and will cover the entire country by Jan 2018.
MUrgency Teams are presently working in Chandigarh, Mohali, Panchkula, Ludhiana, Amritsar and Jalandhar, meeting hospitals, institutions, doctors, nurses, paramedics, emergency medical technicians and ambulances providers to enroll them on the platform.
MUrgency is being launched with membership in BCtA @ UNDP (Business Call to Action at the United Nations Development Program), in academic partnership with Stanford ChangeLabs, Harvard Asia Center and MIT Global Health, and as an initiative of the World Economic Forum’s Forum of Young Global Leaders Community.
Interacting with the Media, Sweta Mangal, Head South Asia and Director, Global Responder Enrollment, MUrgency said, "With the support of Government of Punjab, our team in Ziqitza Health Care Limited brought world class emergency Ambulance Service (108 Ambulance Service) to Punjab four years back. Through MUrgency - One Global Emergency Response Network, we will be bringing in fast, efficient, low cost and effective first response to every corner of Punjab so that every resident of Punjab gets world class first response in a medical emergency.”
With a population of 2.90 Crores, Punjab is served by an efficient 108 Ambulance Service with 240 Ambulances sponsored by the Government of Punjab and operated by Ziqitza Health Care Limited. 108 Ambulance Service responded to 10,80,589 calls in Punjab till July 2015 with an average response time of 13.50 minutes in Urban Punjab and 16 minutes in rural Punjab.
MUrgency Network will provide an opportunity to hospitals and nursing homes to care for their nearby community by reaching out to those who need emergency and urgent care. This includes emergency care, urgent care, transport, lab tests, and medicine deliveries to name a few.
Field testing of the Murgency model in Punjab, Dubai and Israel has shown that using this app reduces the response time to less than half of what it takes an ambulance in an efficiently run ambulance system to reach the emergency victim. In Israel, the model has brought down the average emergency response time from between 8 - 12 minutes to 2. 54 minutes (over 245,000 incidents in 2014). MUrgency expects to bring down the average first response time in a medical emergency to less than 5 minutes in Urban Punjab and less than 10 minutes in Rural Punjab.
Currently, 6.25 billion people worldwide lack access to a reliable emergency response system in case of emergency. Even the 0.75 billion people who can obtain reliable response often have to deal with enormous expenses and delays. According to WHO estimates, more people die from lack of timely care than from AIDS, TB and malaria combined.
Ms. Sweta Mangal, Head, South Asia and Director, Global Responder Enrollment, MUrgency, is an MBA from Rochester Institute of Technology, USA & British Chevening Scholar at the London School of Economics. She is a successful social entrepreneur, co-founder of Ziqitza Health Care Limited (ZHL), one of India’s leading emergency medical services providers and a trustee and co-founder of Life Supporters Institute of Health Sciences (LIHS), one of India’s leading pre-hospital emergency care training institutions.
Date:
Friday, August 21, 2015