Odour testing in progress at the Odour lab in Goa.
Chandigarh, May 7 2015: The Netherlands based ‘The Odournet Group’, largest odour specialist Company, has launched India’s first ever odour laboratory in Goa.
The state-of-the-art facility operated by Odournet Holding India Pvt. Ltd., is a giant step as far as odour testing and management is concerned and is expected to have a qualitative impact on a wide range of sectors like FMCG, pharmaceutical, chemical, automotive, food, personal care, fragrances, appliances and other products as well as effectively aid environment management.
Explained Rajal Shinkre, Director, Business Development and Operations, Odournet Holding India Pvt. Ltd., “Odour Expertise Odournet Group sets up India’s first odour testing laboratory in Goaand Consultancy is a pioneering concept in India. The world of odour is indeed fascinating and smell is a primary determinant for a consumer in the final product. Consumer goods and fragrances can be evaluated for different odour parameters – is it a high or low odour concentration, strong or weak odour, pleasant or unpleasant, how long it lasts, the efficacy of odour reduction of a product and so on, that can help companies in claim support and marketing their products. Such tests can be carried out in our laboratory. Environmental agencies that require samples to be tested for odour can send their samples to our lab for analysis.”
While accurate testing for odour was virtually non-existent in India all these years, Odournet now brings with it, a rich global experience of over 30 years in the highly specialized odour sensory evaluation industry, accrued from its six already existing laboratories in Europe and Latin America. The new lab in India is the seventh such lab across the Group.
Integral to Odournet’s expansion plan, is its ambition to create India’s first city pollution network, in which, it’s web-based technology will be used to map the pollution levels and evaluate citizen inputs in India’s top cities.
Fabio Buhr, Sr. Odour Expert, Odournet Holding India Pvt. Ltd., explains “The Odourmap, an innovative web-based platform, has been developed by Odournet, with an emphasis on providing a bilateral and multilateral platform, where all stakeholders (e.g. citizens, authorities, plant operators) can access information relevant to them, and stakeholders can choose how to respond effectively to odour complaints, as part of a communication relations and environmental management strategy aimed at reducing the frequency of impacts, as well as minimising citizen anxiety when these impacts occur. Many municipalities, regulatory agencies and industries in Europe have installed the Odourmap as a strategy for community relations.”
This first-of-its-kind laboratory offers the Indian market, the most cost-effective solutions, which are consistent with European quality standards, along with a full range of services to Indian customers, like odour analysis of a whole spectrum of odour samples, odour concentration, intensity, character, hedonic tone, etc., along with environmental odour management, dispersion modelling and also product and material testing.
Said Simon Rützel-Grünberg, CEO, Odournet, “Odournet is a one-stop-shop for all odour related questions in the field of environmental odour management in all industrial and urban sectors as well as in the field of product and material development. Odour management in its core is a contribution to foster social sustainability, urban life quality and product reliability. Odournet follows the values of People, Planet and Profit, going the extra mile, to foster good neighbourhood relationships between industry and citizen and to help companies developing products to the full satisfaction of the consumer”.
Some of the salient features of India’s first odour testing laboratory are:
•Evaluates all odour-related parameters, like concentration, intensity, hedonic tone, character, polarity profiles and others.
•Evaluates the most wide and diverse of samples, from fragrances to waste water treatment plant emissions, from products and materials to environmental samples.
•Provides certificates for claim support on the basis of studies conducted, which can help companies market their products and increase sale.
•Creates test designs that mimic the real use of products, in order to obtain realistic usage results.
•Conducts benchmark tests between two different product formulations and/or your product versus a competitor product.
•Food sensory evaluation
Odournet Holding India Pvt. Ltd. has already been working with industry majors in various sectors in India including automobile, personal hygiene, deodorants, fragrances, textiles, and also environmental sectors like chemical, pharmaceuticals, waste and waste water, paper and pulp, rendering, food, refineries, among many others.
Said Gauri Potnis, Director and Founding Shareholder of Odournet Holding India Pvt. Ltd., “This new and only odour laboratory in India not only provides global expertise and the latest odour technology, but also provides services at affordable costs to the Indian Industry.
The Industry should be rest assured about the quality of services provided by Odournet India, since we abide by the European standards of quality.”
Odournet employs more than 70 specialists in its odour testing facilities across the world, which includes a state-of-the-art Gas Chromatography Mass Spectrometry (GC-MS) laboratory and a specialized laboratory for product and material testing.
All the Odournet laboratories, distributed across Europe, Asia and Latin America, allow for inter-cultural sensory testing under a standardized quality management and repeatable test conditions.
Date:
Thursday, May 7, 2015