Sarthak Kalyani, 15, Indore, First prize winner with Raveena Tandon.
Mumbai, April 15, 2015: AEGON Religare Life Insurance (ARLI) today, held the Grand Finale of its customer-engagement contest, ‘What’s Your Talent’ in Mumbai, where Bollywood Superstar, Raveena Tandon was invited to judge the show and felicitate the winners.
The contest invited participation from all customers and their families across India. The interested candidates had to simply upload the videos of their talents on a micro site. The campaign got an excellent response with 1,100 entries from all over the country. The second stage involved expert panel short listing 10 best entries. The participants were from Mumbai, Ghaziabad, Gurgaon, Bangalore, Chennai, Indore, Shimla and Gwalior.
Sarthak Kalyani (15) from Indore won the first prize by showcasing his talent in classical singing. Viraj Singh (24) Ghaziabad stood at the second level by winning Raveena’s heart singing Bollywood songs passionately. Ms. Palak Singh (29), New Delhi won the third prize by singing a melodious song in front of the judge. Last but not the least Mr. Ashok Goyal (48) from New Delhi engaged the judge and the audience by limericking and winning the fourth prize.
At the event launch, KS Gopalakrishnan, MD & CEO, ARLI said, “AEGON Religare Life Insurance has always kept customer at the core of their business. I am personally very pleased with this initiative. There couldn't have been a better way to nurture talent on a national platform. We received over 1,100 entries and personally, I am very sure to see all the top ten participants go a long way. Look forward to interact and know more about their experience. Such initiatives will help us bond stronger with our customers.” says KS Gopalakrishnan, Managing Director and Chief Executive Officer, ARLI
“I am overwhelmed to witness such an enthusiastic audience and participants. They have a natural instinct to rise like a flame and go a long way in their lives. All present here possess a dream; I would just say ‘always follow them as you can and you will” addressed Raveena Tandon, Bollywood Star.
The event was successfully implemented and received overwhelming response.The company in the past organised many successful engagement campaigns like Krafty kids origami contest, Women special campaign and Wonder Cook judged by celebrity chef Sanjeev Kapoor.
Date:
Wednesday, April 15, 2015